About︎︎︎
Hi, I’m Jo!🌏️😀️🌞️
I am a multicultural graphic artist and director based in Pasadena and New York City. I specialize in creating visual expression across brand identity, art direction, typography, and campaigns.
Skills︎︎︎
Brand IdentityArt Direction
Custom Typography
Campaigns
2D Animation
Experience / Clients︎︎︎
GoogleTrollbäck+Company
88rising
IRU Tokyo
Contact︎︎︎
joiijima.works.design@gmail.comResume︎︎︎
LinkedIn︎︎︎
Instagram︎︎︎
Featured Work︎︎︎
Brand Identity / Custom Typography︎︎︎
Rebrand project for 88rising. 88rising is a media collective and record label that promotes Asian talent and culture. They host a music festival called Head in the Clouds Festival, featuring both in-label and external artists.
Exhibition︎︎︎
“Time Object Space” is an exhibition featuring the works of Jo Iijima (@joiijima.com_ ) and Jaiwon Lee (@_jaiwon). Exploring the creative works on the themes of time, objects, and space.
Album Design︎︎︎
ASURA - King Gnu Vinyl Design
Vinyl design for ASURA by King Gnu. Inspired by Asura's historical legacy, the hand symbolizes Asura's desire for battle, while also mirroring the inherent human desire for everything. The custom-made sharp edged font, Vengeance Serif, reflects the aggressive nature of Asura.
Brand Identity / Custom Typography︎︎︎
A branding project for Typo Lyon, an international conference on typography and design hosted by ATypi. The logo extends the stems of T and L and a typographic system named "The Shift" expands the stems of all letters in the alphabet. Visitors can "expand" and "shift" their knowledge of typography.
Google's Rare Fellowship︎︎︎
Google at CES 2024
Collaborated with Google's Events + Experiences team on Google's presence at CES 2024. As a Design Fellow with Google's Rare fellowship, I contributed to the brand identity for the event and design for road signages, BA pins, and postcard deliverables.
Artwork︎︎︎
BON
Artwork︎︎︎
GLOBE
Rebrand︎︎︎
CAS (California Academy of Sciences) Rebrand
In highlighting the significance of sustainable architecture at the California Academy of Sciences, the custom typeface "CAS Ultra" is inspired by the iconic hill-shaped "living roof" designed by Renzo Piano. The interconnected hills also represent a genome pattern shown in the ID collaterals, symbolizing the theme of "regeneration," a central message of CAS. The identity system adeptly integrates the organic flow of the building into our design, encapsulating the essence of nature seamlessly.
Typography︎︎︎
Atomic Research Lab at the California Academy of Sciences focuses on the study of the atom allowing the audience to discover the fundamental properties, behavior, and interactions of atoms in the world. Atomic Research Lab focuses on helping visitors gain a deeper understanding of the elements in the periodic table and how they contribute to the composition of the world around us.
Album Design︎︎︎
Hold The Girl - Rina Sawayama Vinyl Design
Typography︎︎︎
Fragmentation
Explored the deconstruction of typography, pushing the boundaries to transform and reshape its form into diverse and intriguing shapes.
Art + Photo Direction︎︎︎
Self Portrait Series
Event Design︎︎︎
Coffee with Sean Adams Event (Spring + Fall)
Partnered with the department chair, Sean Adams, to organize collaborative events aimed at fostering a stronger community among students. Created identity and social media promotion design for the event.
Typography + Visual Making︎︎︎
IDOL OF NATURE
IDOL OF NATURE explores the intersection between living animals and typography. While we commonly perceive the human body as the epitome of existence, this project challenges whether humans truly embody nature and serve as idols to the environment. The use of upside-down, two-sided typography serves to present dual perspectives—truth and falsehood—prompting viewers to question their own perceptions.
Image Making︎︎︎
Study of Time / Memory
Study of Time and Space: 365-24-60 Poster Series. Inspired from the concept and history of time dilation and Einstein’s relativity of time.
